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TAG Heuer S.A. are a Swiss luxury watch manufacturer who are partnered with, and rebadge the Renault engines of Red Bull Racing. The company, then known as Uhrenmanufaktur Heuer AG was formed in 1860 by Eduoard Heuer in Saint-Imier in Switzerland. In 1985, Techniques d'Avant Garde, better known as TAG, a Luxembourg-based holding company that helped provide Porsche engines to McLaren (and retains a large shareholding in McLaren Group), purchased a majority stake in the company and renamed the watchmaker to TAG Heuer. Then in 1999, French luxury goods conglomerate LVMH bought a near 100% in the company for $740 million.

Red Bull relationshipEdit

In 2016, Red Bull signed a deal with TAG Heuer to become the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull. Crucially, this deal included the rebadging of the Renault engine as a TAG Heuer engine. This partnership did not extend down to Toro Rosso.

Complete Formula One results Edit

Year Entrant Chassis Engine Tyres Drivers 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Points WCC
2016 Red Bull Racing Red Bull RB12 Renault R.E.16 1.6 V6 t P AUS BHR CHN RUS ESP MON CAN EUR AUT GBR HUN GER BEL ITA SIN MAL JPN USA MEX BRA ABU 468 2nd
Australia Daniel Ricciardo 4 4 4 11 4 2 7 7 5 4 3 2 2 5 2 1 6 3 3 8 5
Russia Daniil Kvyat DNS 7 3 15
Netherlands Max Verstappen 1 Ret 4 8 2 2 5 3 11 7 6 2 2 Ret 4 3 4
2017 Red Bull Racing Red Bull RB13 Renault R.E.17 1.6 V6 t P AUS CHN BHR RUS ESP MON CAN AZE AUT GBR HUN BEL ITA SIN MAL JPN USA MEX BRA ABU 368 3rd
Australia Daniel Ricciardo Ret 4 5 Ret 3 3 3 1 3 5 Ret 3 4 2 3 3 Ret Ret 6 Ret
Netherlands Max Verstappen 5 3 Ret 5 Ret 5 Ret Ret Ret 4 5 Ret 10 Ret 1 2 4 1 5 5
2018 Aston Martin Red Bull Racing Red Bull RB14 Renault R.E.18 1.6 V6 t P AUS BHR CHN AZE ESP MON CAN FRA AUT GBR GER HUN BEL ITA SIN RUS JPN USA MEX BRA ABU 419 3rd
Australia Daniel Ricciardo 4 Ret 1 Ret 5 1 4 4 Ret 5 Ret 4 Ret Ret 6 6 4 Ret Ret 4 4
Netherlands Max Verstappen 6 Ret 5 Ret 3 9 3 2 1 15 4 Ret 3 5 2 5 3 2 1 2 3

Other sponsorshipsEdit

The following F1 drivers have been sponsored by TAG Heuer (this is likely an incomplete list):

External linksEdit

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