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TAG Heuer S.A. are a Swiss luxury watch manufacturer who are partnered with, and rebadge the Renault engines of Red Bull Racing. The company, then known as Uhrenmanufaktur Heuer AG was formed in 1860 by Eduoard Heuer in Saint-Imier in Switzerland. In 1985, Techniques d'Avant Garde, better known as TAG, a Luxembourg-based holding company that helped provide Porsche engines to McLaren (and retains a large shareholding in McLaren Group), purchased a majority stake in the company and renamed the watchmaker to TAG Heuer. Then in 1999, French luxury goods conglomerate LVMH bought a near 100% in the company for $740 million.

Red Bull relationship[]

In 2016, Red Bull signed a deal with TAG Heuer to become the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull. Crucially, this deal included the rebadging of the Renault engine as a TAG Heuer engine. This partnership did not extend down to Toro Rosso.

Formula One Record[]

Formula One Summary[]

Year Entrant Chassis Engine Tyre No. Drivers Rounds WCC Points WCC Pos. Report
2016 Austria Red Bull Racing RB12 R.E.16 1.6 V6 t P 3 Australia Daniel Ricciardo All 468 2nd Report
26 Russia Daniil Kvyat 1–4
33 Netherlands Max Verstappen 5–21
2017 Austria Red Bull Racing RB13 R.E.17 1.6 V6 t P 3 Australia Daniel Ricciardo All 368 3rd Report
33 Netherlands Max Verstappen All
2018 Austria Aston Martin Red Bull Racing RB14 R.E.18 1.6 V6 t P 3 Australia Daniel Ricciardo All 419 3rd Report
33 Netherlands Max Verstappen All

Results[]

Complete Formula One Results
Year Driver Tyre 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Points Pos.
2016 Flag of Australia.svg Flag of Bahrain.svg Flag of China.svg Flag of Russia.svg Flag of Spain.svg Flag of Monaco.svg Flag of Canada.svg Flag of Europe.svg Flag of Austria.svg Flag of Great Britain.png Flag of Hungary.svg Flag of Germany.svg Flag of Belgium.svg Flag of Italy.svg Flag of Singapore.svg Flag of Malaysia.svg Flag of Japan.svg Flag of the United States.svg Flag of Mexico.svg Flag of Brazil.svg Flag of the United Arab Emirates.svg
Australia Ricciardo P 4th 4th 4th 11th 4th 2nd 7th 7th 5th 4th 3rd 2nd 2nd 5th 2nd 1st 6th 3rd 3rd 8th 5th 468 2nd
Russia Kvyat DNS 7th 3rd 15th
Netherlands Verstappen 1st Ret 4th 8th 2nd 2nd 5th 3rd 11th 7th 6th 2nd 2nd Ret 4th 3rd 4th
2017 Flag of Australia.svg Flag of China.svg Flag of Bahrain.svg Flag of Russia.svg Flag of Spain.svg Flag of Monaco.svg Flag of Canada.svg Flag of Europe.svg Flag of Austria.svg Flag of Great Britain.png Flag of Hungary.svg Flag of Belgium.svg Flag of Italy.svg Flag of Singapore.svg Flag of Malaysia.svg Flag of Japan.svg Flag of the United States.svg Flag of Mexico.svg Flag of Brazil.svg Flag of the United Arab Emirates.svg
Australia Ricciardo P Ret 4th 5th Ret 3rd 3rd 3rd 1st 3rd 5th Ret 3rd 4th 2nd 3rd 3rd Ret Ret 6th Ret 368 3rd
Netherlands Verstappen 5th 3rd Ret 5th Ret 5th Ret Ret Ret 4th 5th Ret 10th Ret 1st 2nd 4th 1st 5th 5th
2018 Flag of Australia.svg Flag of Bahrain.svg Flag of China.svg Flag of Azerbaijan.svg Flag of Spain.svg Flag of Monaco.svg Flag of Canada.svg Flag of France.svg Flag of Austria.svg Flag of Great Britain.png Flag of Germany.svg Flag of Hungary.svg Flag of Belgium.svg Flag of Italy.svg Flag of Singapore.svg Flag of Russia.svg Flag of Japan.svg Flag of the United States.svg Flag of Mexico.svg Flag of Brazil.svg Flag of the United Arab Emirates.svg
Australia Ricciardo P 4th Ret 1st Ret 5th 1st 4th 4th Ret 5th Ret 4th Ret Ret 6th 6th 4th Ret Ret 4th 4th 419 3rd
Netherlands Verstappen 6th Ret 5th Ret 3rd 9th 3rd 2nd 1st 15th 4th Ret 3rd 5th 2nd 5th 3rd 2nd 1st 2nd 3rd

Other sponsorships[]

The following F1 drivers have been sponsored by TAG Heuer (this is likely an incomplete list):

External links[]

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