Rocco Benetton (born 29 September 1969) is an Italian entrepreneur publicly known for his role as chief executive officer of championship-winning Formula One Team Benetton.
Career[]
In 1997, Benetton then moved to Oxford, England where he was appointed chief executive officer of Benetton Formula One, the team racing in the World Formula One Championship. Following the departure of chief executive Flavio Briatore and Michael Schumacher, he led the team for four years, achieving good results. The team, however, was not able to keep up with the financial investment level of the newcomer car manufacturers, so Benetton directed and managed the sale of the BF1 Team to Renault Group for at the time a record agreement in 2000 including the following co-branding exposure for two more F1 seasons.