Mild Seven is a Japanese brand of cigarettes.
Sponsorship[]
Mild Seven, the title sponsor of the Benetton Formula team beginning with the 1994 Formula One Season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One Season, but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One Season and ING became their main sponsor from 2007 onwards.
Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1994 to 1996, and Minardi in 1997 as a result of a sponsorship deal with Japanese driver Ukyo Katayama.
Non-tobacco/alcohol and other livery changes[]
"Mild Seven" was replaced with "Blue World" or "RenaultSport" (2002), Mild Seven logo was replaced with "Blue World" or replaced with sky blue space (2003), Mild Seven was replaced with drivers full name, Mild Seven logo was replaced by the car's number "Mild Seven" was replaced with "Team Spirit" (on team members clothing) (2004), Mild Seven changed to "Team Spirit" or concept art (2005 to 2006)
Formula One history[]
As a team sponsor[]
| Team | Years |
|---|---|
| As a title sponsor | |
| Benetton | 1994-2001 |
| Renault | 2002-2006 |
| As a minor sponsor | |
| Tyrrell | 1994-1998 |
| Minardi | 1997-1998 |
