Alex Sauber (born 25 April 1973 in Zurich, Switzerland) is a motorsport professional and team manager. He is the son of Peter Sauber, founder of the Sauber Formula One team and has been involved in various aspects of the team’s operations since the mid-2010s. Alex has held roles within marketing, management, and later team coordination, continuing the Sauber family’s association with Formula One into a second generation.
Early life and education[]
Alex Sauber was born in Hinwil, Switzerland, where the Sauber team’s headquarters are located. Growing up around the family’s racing operation, he developed an early interest in motorsport and team management. After completing his secondary education, Sauber studied business and management at the University of St. Gallen, focusing on marketing and organizational leadership.
Career[]
Early involvement with Sauber[]
Following his graduation, Sauber began working within the Sauber F1 Team’s marketing department in 2014, shortly before the team’s transition to Sauber Motorsport AG under new ownership structures. He contributed to sponsor relations and brand strategy during a period of financial instability for the team.
Role in Alfa Romeo partnership[]
In 2018, when Sauber entered into a title partnership with Alfa Romeo, Alex Sauber played a key role in coordinating between sponsors and the team’s management. His work helped strengthen the team’s commercial foundation and public image.
By 2021, he had moved into a broader operational role, serving as a team coordinator and later assisting in driver and media logistics. Though not directly involved in racing strategy, he became a visible figure during race weekends, representing the Sauber family’s continued influence in the organisation.
Involvement in the Audi transition[]
In 2023, Sauber Motorsport announced its gradual transformation into the Audi F1 Team, ahead of the German manufacturer’s planned 2026 entry. Alex Sauber remained part of the internal management group, helping oversee continuity between the existing Sauber structure and Audi’s corporate systems.
As of 2025, Sauber continues to serve in a managerial capacity within Stake F1 Team Kick Sauber, focusing on operational development and legacy preservation during the Audi transition.
Personal life[]
Sauber maintains a low public profile, rarely granting interviews. He is known for his passion for classic cars and skiing, reflecting his Swiss upbringing. Despite his position within the family business, he has often stated that he prefers to contribute “behind the scenes” rather than pursue a public leadership role comparable to his father.